Advertisers Hit Fast Forward On Move Away From Typical TV Ads

The campaign is part of Levi's increased attention to the online channel. By next year, she expects the company's Web marketing spending will double, driven in part by Levi's opening its first online store last year.  "We are shifting [ad spending] from TV and print to things like online engagement marketing, like events," she said.  Avenue A/Razorfish handles both creative and media for Levi's.

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