Very interesting article that (re)names a phenomenon that we are all see: the proliferation of devices, formats and standards. Audiences are splintered due to “digital” but even within digital media, it is not getting any easier to reach an audience. Arguably when we find them–or rather, when they find us–they are typically more engaged. ...
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Splinternet – divergence again
What’s around the corner
Check out Rob Scoble’s keynote at the recent Razorfish Tech Summit, where he presented his talk using “Prezi”, a non-linear alternate to PowerPoint. Also a lot of interesting thoughts on the latest technology enablers affecting marketing and product development.
We’ve been talking a lot about...
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Designing a sales agreement
A company collaborating with vendors is also a design process. It begins with recognizing an opportunity for mutual benefit and finding a path to an agreement to take action together.Many elements of design noted in other spheres are just as applicable in the “sales...
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Don Norman provokes design thinking
What is design and why is it central to business? Design connects consumer needs with a company’s products and services.
Don Norman, legendary User Experience guru, comments:
When customers demanded reserved...
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Insights of an ad man
Rory Sutherland, the Vice Chairman of Ogilvy Group, gives an amazing presentation on TED where he points out something simple yet profound:
If you want a world where there are...
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